The Inspiring Health Advances in Lung Care (INHALE) collaborative aims to improve patient outcomes, promote best practices, close gaps in care, and champion high-value healthcare for all asthma and COPD patients in Michigan. Working in partnership with 18 physician organizations and 750 providers from across the state of Michigan, as well as many specialty-specific Collaborative Quality Improvement (CQI) programs in the Blue Cross Blue Shield of Michigan (BCBSM) Value Partnership Program, INHALE provides tailored analytics and collaborative learning opportunities to help create a world where everyone can breathe deeply and live fully.